B2B Engagement with Ogilvy One

Gen Studio

Transforming B2B Customer Journeys with Unified Insights

Transforming B2B Customer Journeys with Unified Insights

In today’s complex B2B landscape, understanding and engaging the entire buying group is critical. Our solution features a powerful B2B Buying Group Builder and Identifier, enabling brands to target key decision-makers within an account for more precise engagement. By leveraging advanced platforms like Adobe Journey Optimizer (AJO) for B2B, AEP, and Marketo, we offer an approach that prioritizes data unification, AI-powered insights, and seamless omnichannel activation to accelerate deal cycles and drive measurable revenue growth.

Our approach unifies siloed data and processes to provide a complete picture of the customer—ensuring they feel known at every stage of their journey. With AI-enabled insights and account-level orchestration, we empower marketing, sales, and support teams to collaborate effectively, shorten deal cycles, and foster innovation. From web-to-account profile stitching to cross-channel engagement, we deliver smarter journeys that drive results.




Data Driven Buying Groups for Optimized B2B Targeting with Ogilvy One


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Why Ogilvy One

At Ogilvy One, we specialize in transforming B2B customer journeys with expertise that sets us apart. Here’s why we’re uniquely positioned to deliver results:

  • One of Few AJO B2B-Enabled Partners
    As one of the few partners equipped to deploy Adobe Journey Optimizer (AJO) for B2B, we bring specialized knowledge to help you unlock its full potential and drive meaningful outcomes.
  • Proven Expertise in Platform Migrations
    We lead migrations from Oracle Eloqua to Marketo with a proven, awarded track record—ensuring seamless transitions that reduce risks and maximize efficiency.
  • Defining & Delivering Your Data Strategy
    We help define your buying group by addressing data quality and aligning it with your company’s unique data model, ensuring accurate targeting and actionable insights across every touchpoint.

When you partner with Ogilvy One, you gain more than a service provider—you gain a trusted partner dedicated to optimizing your data strategy and delivering smarter, more effective B2B customer journeys.




Ogilvy One creates brand, business, and customer value by designing personal, data- driven relationships at the intersection of creativity and technology—supercharged by AI.

As part of Ogilvy, one of the world’s most awarded agency networks, and integrated within WPP, the largest advertising group globally, Ogilvy One combines a legacy of creative excellence with advanced, data-driven, AI-powered marketing solutions to deliver impactful results. Our mission is to transform how brands connect with their audiences by leveraging cutting-edge technology and innovative strategies.